Social Media

A look at data associated with the Baja Buckeyes page Cassandra manages.

When creating a content plan for Baja Buckeyes Cassandra wanted to portray the spirit of the organization while maintaining their mission of winning. To do this she has combined funny and trending reels that convey the personality and spirit of the team and videos explaining how the car is designed, created, and manufactured.  In addition, she has to ensure that sponsor requirements and needs are being met. Cassandra was given the goal when she joined as head of Social Media and Marketing on September 1st, 2025, to increase followers from 1481 to over 4,600 followers. The data below shows Cassandra's progress on those goals. 

In October 2025:

456k views, a 639.8% increase from September

89% of views came from non-followers

510 new followers during October 

Most successful posts of the month: 786k views, 7.7k likes, 169 comments, 165 new followers 

232k views, 15k likes, 45 comments, 202 new followers

In September 2025:

117k views, a 1137% increase from August

60% of views came from non-followers

160 new followers during September 

Most successful post of the month: 37.1k views, 1.1likes, 9 comments, 133 new followers